The Lamborghini motor car company
This section provides access to the cars and autos manufactured under the name of the Lamborghini motor car company. An online guide for auto enthusiasts covering old and new cars and autos. If you like car talk then you will love this website! A free, online resource with facts and company information about the cars and autos made by the Lamborghini motor car company.
Founding of the Lamborghini motor car company
In July 1963, less than 30 kilometres from Cento, in the commune of Santa*Agata Bolognese, a huge billboard was erected at 12 via Modena, this billboard declared, translated to English, "Lamborghini car factory here". Automobile Lamborghini officially came into existence on the 30th October 1963.
History of Lamborghini motor car company
Founder, Ferruccio Lamborghini, opened his automobile factory in Santa*Agata for several reasons. One reason being a favourable financial agreement with the communist city leadership, this meant for the first ten years of trading, he would not pay tax on profits. He would also receive interest at a rate of 19% if he deposited his profit in the state bank. Part of the agreement requires all his workers would all become union members. The commune's location deep in Italy's automobile industry, meant that Lamborghini's business and operations would have access to, workers with experience in the automotive industry, machine shops and coachbuilding.
Before Lamborghini's doors had even opened Lamborghini had acquired the services of Giotto Bizzarriniwho belonged to the so called gang of five, who had helped develop the famous Ferrari 250 GTO and had left Ferrari in 1961. Ex Ferrari developer Giotto Bizzarrini was hired as freelance and was commissioned by Lamborghini to design a V12 engine, just as powerful as Ferrari's 3-litre to be used in a road car from conception.
Lamborghini now had it's first engine, but needed something to put it in. so in 1963, Ferruccio assembled a team for the job, with Gian Paolo Dallara, who was renowned to be Italy's best chassis engineer for the post war era in charge of getting a car on the road, having already worked for both Ferrari and Maserati, he was highly experienced. Gian Paolo Dallara put together a very capable team, the team would include the likes of his fresh out of college assistant, Paolo Stanzani and a New Zealander, Bob Wallace, who was at the time working for Maserati. Bob Wallace was known for many skills including his keen sense of chassis handling, and excellent feedback and development skills. Ferruccio Lamborghini, having rejected many highly regarded designers such as Vignale, Ghia and Pininfarina, Ferruccio Lamborghini commissioned a relatively unknown designer at that time, Franco Scaglione, he would design the car's body. The team only had a month to prepare a car for the 1963 Turin motor show, The prototype, 350GTV, minus the engine, was revealed with a welcoming response to journalists. Despite positive feedback and reviews, Ferruccio Lamborghini was unimpressed with the build quality and declared the car a one off, consequently the car was put into storage. The bodywork was restyled by Carrozzeria Touring of Milan, using the 350 GTV as a starting point, with a new chassis constructed in house. The new 350 GT debuted at the 1964 Geneva Motor Show, Ferruccio Lamborghini then hired Ubaldo Sgarzi as sales manager. By late 1964, 13 customers had their cars built, at a financial loss for Lamborghini, so they could compete with Ferrari.
1968 was a good and positive year for Ferruccio Lamborghini's business, delivering a total of 353 cars during the course of the year and more importantly not at a financial loss?
Gian Paolo Dallara was frustrated with Ferruccio Lamborghini's lack of interest in motor sports, he was therefore easily recruited by rival automaker De Tomaso to head their Formula One team in August 1968. With Ferruccio Lamborghini realising a mission statement, "I wish to build GT cars without defects - quite normal, conventional but perfect - not a technical bomb". Gian Paolo Dallara's ex assistant at Lamborghini, Paulo Stanzani, assumed his ex boss's position as technical director.
In 1969, due to bad relationships between the metal workers union and Italian industry, Automobile Lamborghini's workforce encountered problems with their fully unionized work force of machinists and fabricators, taking one hour token breaks, as part of a national campaign. Ferruccio Lamborghini was able to motivate his work force as he was often seen rolling his sleeves up, and getting involved on the factory floor, he managed to keep his staff working effectively.
In 1971, Ferruccio Lamborghini tractor and motor car companies ran in to financial difficulties. A huge tractor order was cancelled after they were almost completed ready for shipping, like Automobile's, the tractor employees were unionized so could not be laid off. This resulted in Ferruccio Lamborghini having to sell the entire company to SAME, a rival tractor builder.
The development at Lamborghini automotive slowed due to financial troubles. Ferruccio Lamborghini started courting buyers for his company, a friend and wealthy businessman, Georges-Henri Rossetti, entered negotiations. on behalf of Ferruccio Lamborghini and was able to sell 51% of the company to Georges-Henri Rossetti. This meant Ferruccio Lamborghini had to relinquish control over the company he had founded. Ferruccio Lamborghini continued to work at the Sant*Agata factory with little involvement from Georges-Henri Rossetti.
The oil crisis of 1973 destroyed sales of high performance cars, which had little regard for fuel economy with their large powerful engines. Governments had to mandate new fuel economy laws due to the rise in price of oil.
In 1974 Ferruccio Lamborghini sold the remaining 49% of his shares to a friend of the 51% share holder Georges-Henri Rossetti, Rene Leimer. Having no connection with the company he had founded although it still bore his name, Ferruccio Lamborghini retired, he lived out the rest of his days in an estate in Panicarola in Castiglione del Lago, a town province in Umbria, in central Italy.
With sales drops because of fuel shortages and the resulting company cash flow problems, car quality slumped, this in turn resulted in even less sales.1978 saw Lamborghini forced to declare bankruptcy, with Italian courts taking control. Dr. Alessandro Arteses was appointed to run the company's operations, however, a year later, a Raymond Noima and Hubert Hahne, Lamborghini's German importers, took over the running of the company, in 1980 the Swiss Mimran brothers who were famous food entrepreneurs with a passion for sports cars, were chosen to administrate the company during it's continuing receivership. Lamborghini was officially in the hands of the Swiss by 1984. While applying large amounts of capital, the Mimran brothers began comprehensive restructuring. A world hiring campaign was initiated to find new engineering and design talent and the Sant*Agata facility was modernised.
Results were good, but insufficient to revive the company. The Mimran brothers then met with various big American automakers representatives, seeking a large financial partner, Chrysler chairman Lee Lacocca spearheaded an acquisition deal in April 1987. Chrysler took control over Lamborghini after paying out $33 million to the Mimran brothers.
Lacocca decided to purchase Lamborghini and had no challenges from the board of directors. Lamborghini's board was made up of people appointed from Chrysler, many of the key members of Chrysler staying in managing positions following the sale. To kick start Lamborghini's revival, they received an injection of cash, $50 million. A decision was also made to enter the area of motor sport, Lamborghini Engineering S.p.A was created in order to develop engines for Grand Prix teams. Lamborghini Engineering S.p.A was given an initial budget of $5 million and was based in Modena. The manager was Danielle Audetto with Emile Novaro as president, with their first recruit, wbeing Mauro Forghieri, who had previously managed Ferrari's Formula 1 team.
During this time, Lamborghini was working on the Diablo, a successor to the Countach, it was to be unveiled in September 1988 to mark Lamborghini's 25th anniversary. The Diablo was to miss the anniversary, so a final version of the Countach was rushed into production, the 25th anniversary Countach , which was acclaimed as the finest Lamborghini car ever built.
Emile Novaro returned towards the end of 1987, using his authority, he put a halt to Chrysler's increasing interference into the design and development of the Diablo. In response, Chrysler exhibited a concept four door car at the Frankfurt Auto Show, Badged as a Chrysler powered by Lamborghini engine. The motoring press were not impressed, nor were Lamborghini's employees, however the concept car went on to inspire the Dodge Intrepid sedan.
January 21st, 1990, saw the realise of the Diablo to the public at the Hotel de Paris in Monte Carlo. At that time the Diablo was the worlds fastest production car, sales were so good, Lamborghini began making a profit again. The company's presence in the US had been a disorganized private dealer network, however, Chrysler managed to establish an efficient full service franchise and spare parts support. Lamborghini profits went past the $1 million profit mark in 1991.
Lamborghini's profit making was short lived, in 1992 sales crashed, The Diablo was to expensive for most American enthusiasts. With Lamborghini losing money, Chrysler had decided that the automaker was not producing enough cars and no profits to justify its investment. Lamborghini found a new home with holding company, MegaTech. The company was registered in Bermuda and owned wholly by Indonesian conglomerate, SEDTCO Pty. The new heads of the business were Setiawan Djody and the son of the then president, Tommy Suharto. For $40 million dollars the Lamborghini company changed ownership in February 1994. Lamborghini was no longer Italian ownership, with MegaTech tacking over ownership of the automaker, the Modena racing engine factory and American dealer interests, Lamborghini USA. Setiawan Djody, also owned a 35% stake in Vector Motors, a struggling American super car manufacturer, Setiawan Djody thought Lamborghini and Vector Motors would be able to collaborate and improve their output. Formally vice-president of General Motors, Michael J. Kimberly, was to be appointed president and managing director. Michael J. Kimberly concluded, after reviewing Lamborghini operations, that the company needed a broader offering, more than one or two models, in order to provide a car accessible to American enthusiasts. He also used marketing, to raise awareness of Lamborghini's heritage and mystique. The Diablo was updated in 1995 that produced a hit for Lamborghini via the updated, top end SuperVeloce model. In 1995, despite growing sales, the company was restructured, with MyCom Bhd, a Malaysian company controlled by a Jeff Yap, holding a 40% share, and Tommy Suharto's V'Power Corporation holding a majority 60% interest.
Despite the companies increasing sales, they never left the red, so in November 1996, Vittorio di Capue was hired as president and CEO of Lamborghini. The veteran of over 40 years at auto giant Fiat S.p.A, was given the job of trying to and make the sports car company profitable again. Vittorio di Capue launched immediate cost cutting measures such as letting a number of company executives and consultants go, and also overhauling production lines in order to achieve a 50% gain in production. In 1997 Lamborghini finally passed the break even point, selling 209 Diablo's, 13 more than necessary to become profitable. Vittorio di Capue also boosted the name and identity of Lamborghini by implementing aggressive licensing and merchandising deals. A $100 million budget, development of a new "baby Lambo" began moving forward.
Financial crisis that gripped Asia in July meant yet another ownership. New chairman of Volkswagen AG, Ferdinand Piech went on a buying spree through 1998, which included the purchase of Lamborghini for approximately $110 million. Lamborghini was purchased through Audi AG, the luxury car company part of Volkswagen.
Lamborghini, 5 years after being under American ownership, was now under German control. Again, the company was reorganized, and became a holding company, Lamborghini Holding S.p.A, with Franz-Josef Paefgen, Audi president as Lamborghini's chairman.
What models and types of cars and automobiles does the Lamborghini motor car company produce?
The models and types of cars and automobiles produced by the company include those detailed on the following list. Whether you enjoy comparing cars and autos, want to conduct some research before you buy a new car or a used car or finally an automobile enthusiast who loves fast, cool, new, old, vintage, classic, antique, sports, top, muscle or exotic cars we have the info you are searching for! Select the automobile you are interested in and click the link for access to an online overview of this Lamborghini vehicle with car guides, online facts, information, statistics, specs, specifications, design details and ratings of cars and autos.