The Cadillac motor car company
This section provides access to the cars and
autos manufactured under the name of the
Cadillac motor car company. An online guide for
auto enthusiasts covering old and new cars and
autos. If you like car talk then you will love
this website! A free, online resource with facts
and company information about the cars and autos
made by the Cadillac motor car company.
What is mission statement of Cadillac?
The mission statement or vision of Cadillac
will lead the luxury segment by offering
are professionally marketed, and delivered
premium retail channel obsessed with customer
satisfaction and sales/service."
Founding of the Cadillac motor car company
When Henry Ford's company was dissolved due to
Henry Ford leaving with several key partners,
Cadillac was formed from the remnants. Ford's
financial bankers William Murphy and Lemuel
Bowen wanted the plant and equipment appraised
so called in engineer Henry M. Leland of the Leland
& Faulconer Manufacturing company prior to
selling. Instead, using Leland's proven single
cylinder engine they persuaded the company in to
continuing automobile construction. As Henry
Ford had left the company a new company name was required
on the 22nd of August 1902 the company was reformed as the
Cadillac Automobile Company. In 1905 Leland
& Faulconer Manufacturing and the Cadillac
Automobile Company were merged.
History of Cadillac motor car company
In October 1902 the first Cadillac car was
completed, the 10hp Cadillac, it was almost
identical to the existing Ford Model A. The New York
Auto Show in January featured the new Cadillac,
over 2 thousand firm orders were placed, the
Cadillac was such a success due to its precision
manufacturing and a
reliability record better than it's
competitors. In 1908 Cadillac won the Dewar
Trophy in the United Kingdom for being the most
important advancement of the year in the
international automobile industry.
General Motors purchased Cadillac and used the
name for there prestige division which was devoted
to building very large luxury vehicles.
IN July 1917 the
United States Army choose the Cadillac Type 55
Touring model as their staff car after much
testing on the Mexican border, the Type 55 was
supplied for the use by officers in France for American Expeditions during World War
Cadillac's Pre World War II cars were aimed at the
upper class market being well built powerful
mass produced luxury cars. Cadillac's range grew
in the 1930's with cars being built with V12 and
V16 engines, on custom coach built bodies. The
engines were remarkable for their time by being
both quiet and smooth whilst delivering high power. In 1926
stylist Harley Earl was recruited by Cadillac
and headed the new Art and Colour section and in
1927 designed a new smaller companion car to the
Cadillac called the La Salle which remand in
production until 1940.
Depression of 1932 saw Cadillac suffer record
low sales and also charges of discrimination
black customers, in response Alfred Sloan put together a
committee to decide whether to discontinue the
production of the Cadillac. Cadillac president
Nicholas Dreystadt herd that legendary boxer Joe
Louis had had to resort to using a white friend to
purchase his Cadillac as he was refused entry
into a Cadillac dealership because of his color. To
increase sales Nicholas Dreystadt gave a ten
minute long speech to the GM board of directors
to advocate advertising to black customers and
end racial predudice, he gave the GM board
members 18 months to produce significant results. By being part of GM Cadillac
survived the Great depression and afterwards sales rose
tenfold compared to 1934.
In 1934 Henry F
Phillips helped bring about a revolution in
assembly line technology due to his invention,
the Screw and Driver. Henry F Phillips convinced
Cadillac that his screw and driver would speed
up assembly time and consequently increase
profits. The technology was widely used after
that, with Cadillac being the first to use such
technology. In 1941 the same basic drive train
and engine was built and used in all the cars
for the first time in years.
incorporated General Motors Styling from Harley
J, Earl such as innovative styling features to
become synonymous with the classic American
automobile. This styling included tailfins and
wraparound windshields. Motor Trend magazine
awarded its first Car of the Year award to
Cadillac in 1949 witch the company turned down.
In 1949 on the 25th November the 1950 Coupe de
Ville was Cadillac's one millionth car built.
Cadillac set a record of building 100,000 cars
in a year that they repeated this performance
again in 1950 and 1951.
Cadillac's first tailfin cars appeared in 1948
inspired by twin rudders on the
Lightning. The most recognizable tailfins were
on the 1959 Cadillac.
Cadillac's front bumpers were distinctive
in design and became known as Dagmar bumpers or
simply Dagmars. The Cadillac front bumper
started as a war artillery shell shaped bumper
guard and was to become an important design icon for Cadillac.
experienced record sales in 1973 and again in the late
70's, but despite these sales, during the 1980's Cadillac suffered from
the malaise that set in. What also affected the
company was a failure to react to new
government mandates on emissions, fuel economy
and safety. During this time the only real high point for
Cadillac was the launch of there front wheel
drive Eldorado in 1967.
What models and types of cars and automobiles
does the Cadillac motor car company produce?
The models and types of cars and automobiles
produced by the company include those detailed
on the following list. Whether you enjoy
comparing cars and autos, want to conduct some
research before you buy a new car or a used car
or finally an automobile enthusiast who loves
fast, cool, new, old, vintage, classic, antique,
sports, top, muscle or exotic cars we have the
info you are searching for! Select the
automobile you are interested in and click the
link for access to an online overview of this
Cadillac vehicle with car guides, online facts,
information, statistics, specs, specifications,
design details and ratings of cars and autos.